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Demotix' Christmas Present: 80% share of advertising revenue!

Photo: Gianfranco Spatola

Quite apart from a massive sales increase of 250% over 2010, another truly huge success story for 2011 has been Demotix' traffic figures. They've gone through the roof - our monthly figures now look like this:

  • 400,000 unique visitors
  • 1.3 million pageviews
  • 15,000 daily visitors

That's all added up to a traffic increase of 120 per cent over 2010's figures.

With browser figures like this, Demotix is becoming a news destination in its own right, welcoming around 15,000 visitors on the average day, and many more for big breaking news events.

As of January 1st 2012, that audience is going to be generating advertising revenue, which we'll be paying out to you.

A sample of a Demotix page with added advertising

We've partnered with Guardian Select, MessageSpace and Google to add advertising to all story pages and news hubs on Demotix. We're working closely with those partners to make sure that the ads we show are relevant and ethical.

At the end of each month, we'll be sharing out:

  • 80% of all the advertising revenue to the
  • 100 contributors whose stories get the most views.

The reason we've chosen to do that is to make sure that the payouts are meaningful - it would be no good if everyone was receiving a few pennies each.

To help you make sure that your stories get the attention they deserve, we're also going to be adding analytics to your Dashboard, so that you can see how many people have visited your stories. There'll be more social media tools and a dash of helpful training to get you started with promoting your stories across the web.

The more people see your stories, the bigger the advertising pie will be - and the closer you'll be to earning a slice of it.

With all best from the Demotix Team!

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    Tue, 04/11/2014 - 06:15
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Current training topic

The following tips are based on commonly accepted editorial values adopted by most mainstream media.

Visual journalists operate as trustees of the public. Our primary role is to report visually on the significant events and varied viewpoints in our common world. Our primary goal is the faithful and comprehensive depiction of the subject at hand. As visual journalists, we have the responsibility to document society and to preserve its history through images.

On our Editorial ethics for photojournalists page we have put together a list commonly accepted editorial values adopted by most mainstream media.