New outlet for Excelso Coffee Shop

Spend more time at the coffee shop popular with the urban community for meetings, socializing, or even just hanging out. It is no wonder that many people see this as a promising business opportunity. Excelso as one brand coffee shops country-made children, increasingly expanding in developing its business.

After opening 13 stores, Excelso back to add outlets in Surabaya. Outlets to Excelso-14 is located in Grand City Mall shopping center. Comes with a more warm and cozy, making Excelso as a fitting place for the meeting point, either with friends in a relaxed moment, or to conduct business meetings with colleagues.

"The culture of coffee in Surabaya showed a positive trend, as is evident by the growing number of coffee shops that are present in Surabaya. Coffee into a lifestyle that is very popular, and we answer that need, "says Product Development Manager Excelso, Winnie HO, as 'Ngopi with Media', Thursday (3/5).

Not only add to increase the outlets, in order to answer the need for serving quality coffee and dynamic lifestyle of urban society, Excelso serves quality coffee drinks and a variety of other menu variants.

"Coffee is a main menu with the percentage of 70-80 percent, the remaining tea and other beverages. We give priority to local coffee products considering Indonesia as the third largest coffee producing country in the world with quality that no doubt, "said a woman who had joined together this past Excelso since 2007.

While for the segmentation of coffee lovers in Surabaya, Winnie says different things than Jakarta. If the coffee lovers in Jakarta has started a lot of teens targeting teens, then in Surabaya are relatively varied.

"In Surabaya segmentation coffee lovers aged 18 to 40 years with diverse backgrounds ranging from students, business people, to the family," said Puji Sulistyowati, Public Relations & Media Excelso.

In addition to Jakarta and Surabaya, Excelso outlets have spread in several other cities in the country. As of 86 outlets owned and 17 franchisee Excelso the open franchise outlet.