The Male Breast Cancer Campaign launch took place at The Hoxton Pony. The event hosted by Team Boobs was a celebration of the latest campaign 'the man with the best job in the world', which aims to raise awarness to the silent killer.
About 300 British men are diagnosed with breast cancer a year compared with more than 45,000 women.
Male Breast Cancer Campaign believe that too many men die of prostate, bowel and testicular cancer because they do not know how to detect the symptoms in the early stages, when treatment would be more effective.
This ignorance is made worse by the prevailing ‘culture of embarrassment’, that discourages men from discussing and resolving problems related to intimate parts of their body.
For more information on the campaign, log onto their website