Male Breast Cancer Campaign Launched

01/24

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At least 200 people turned up for the Male Breast Cancer Campaign launch at The Hoxton Pony, including comedian Patrick Monahan (with microphone), Patrick Cox and Kristin Hallenga (Coppafeel) and a large cut out board of Lars Larson.

02/24

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Patrick Cox (Male Cancer Awareness Campaign (MCAC)), comedian Patrick Monahan and Kristin Hallenga (CoppaFeel) pose for photos at the Male Breast Cancer Campaign Launch at The Hoxton Pony.

03/24

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Kristin Hallenga and her twin sister Maren Hallenga hold lifesize placard of Lars Larson at the The Male Breast Cancer Campaign Launch event. Kristin is a breast cancer survivor.

04/24

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Kristin Hallenga seen beings the Lars poster at the launch.

05/24

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A guest poses for photos behind the cutout board of Lars. Chris O’Dowd is Lars Larson, who has the ‘best job in the world’ in the video and posters from the charities Male Cancer Awareness Campaign (MCAC) and CoppaFeel.

06/24

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A guest poses for photos behind a TFTW poster.

07/24

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A man poses behind a The Male Breast Cancer Campaign poster.

08/24

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Comedian Patrick Monahan is introduced to the campaign launch guests.

09/24

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Comedian Patrick Monahan at the premier launch party of the male breast cancer viral featuring Lars Larsson.

10/24

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Kristin Hallenga (26), who discovering a lump in her breast in June 2008 and was diagnosed with stage four cancer, the most advanced type of cancer. She is still undergoing treatment but living unabated.

11/24

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Irish/Iranian/Teessider comedian Patrick Monahan at the Male Breast Cancer Campaign Launch.

12/24

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‘The whole campaign is designed to make men aware that they too can get breast cancer.’ Said Patrick Cox (Male Cancer Awareness Campaign (MCAC)) who is seen with Kristin Hallenga founder of CoppaFeel.

13/24

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DJ Goldierocks at the launch event of the new male breast cancer campaign.

14/24

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Cup cakes are arranged for dispaly at the start of the The Male Breast Cancer Campaign Launch party.

15/24

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Home made cupcakes were on sale to raise funds for the The Male Breast Cancer Campaign.

16/24

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"Cup cakes anyone?" The Male Breast Cancer Campaign Launch at The Hoxton Pony.

17/24

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Guests at the Cancer Campaign Launch party are presented with cup cakes.

18/24

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Alex Tollman with guests at the Male Breast Cancer Campaign Launch party.

19/24

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Patrick Monahan holds behind the Lars Larson cut out board flanked by two male guest who offered to go topless for the campaign at the launch.

20/24

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James and Ash go topless for The Male Breast Cancer Campaign Launch to the silent killer.

21/24

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Patrick Monahan talk through how to check for breast Cancer.

22/24

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Alex Tollman with Patrick Cox talk to guets about cup cakes and raising funds for the Male Breast Cancer Campaign.

23/24

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Guests watch The Male Breast Cancer Campaign Launch video that is due for a viral launch to promote the campaign.

24/24

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The Hoxton Pony, venue for the Male Breast Cancer Campaign Launch.

Report current story

The Male Breast Cancer Campaign launch took place at The Hoxton Pony. The event hosted by Team Boobs was a celebration of the latest campaign 'the man with the best job in the world', which aims to raise awarness to the silent killer.

About 300 British men are diagnosed with breast cancer a year compared with more than 45,000 women.

Male Breast Cancer Campaign believe that too many men die of prostate, bowel and testicular cancer because they do not know how to detect the symptoms in the early stages, when treatment would be more effective.

This ignorance is made worse by the prevailing ‘culture of embarrassment’, that discourages men from discussing and resolving problems related to intimate parts of their body.

For more information on the campaign, log onto their website
http://www.malecancer.org/news/item/74