The Little Shim that Fixed the Billion Dollar Problem at Toyota

Mechanics today at a Toyota dealership in Memphis, TN repair Toyota vehicles recalled for an accelerator with a small shim. 04/02/2010.

Wolfchase Toyota in Memphis, Tennessee USA was among the Toyota dealers across America who today began receiving the fix that would prevent the accelerator of several models unaccountably accelerating. And the magic fix is a tiny strip of metal no bigger than a finger.

Though the company has been thrown into a tumult, Wolfchase Toyota is taking the recall in stride and doing what it takes from serving cookies, hiring more specialists and staying open 24 hours if need be to get their customers quickly through the 45 minute return and repair process.

"We've received somewhere in the middle of the $7,500 to $75,000 per dealer in the repair process," said General Manager Tim Roussell. "And
every penny goes to that process." Randall Wood, Service Director (pictured) oversees a staff of specialists who will have to remove the accelerator and insert the small shim in a tedious step process.

Roussell said the dealership had received no complaints of the accelerator sticking from any of the approximate 3,400 cars sold at Wolfchase last year. "We have a company culture of providing service
anyway. This not much more unusual than the service we provide our
customers every day," he said.

Mechanics today at a Toyota dealership in Memphis, TN repair Toyota vehicles recalled for an accelerator with a small shim. 04/02/2010.

Wolfchase Toyota in Memphis, Tennessee USA was among the Toyota dealers across America who today began receiving the fix that would prevent the accelerator of several models unaccountably accelerating. And the magic fix is a tiny strip of metal no bigger than a finger.

Though the company has been thrown into a tumult, Wolfchase Toyota is taking the recall in stride and doing what it takes from serving cookies, hiring more specialists and staying open 24 hours if need be to get their customers quickly through the 45 minute return and repair process.

"We've received somewhere in the middle of the $7,500 to $75,000 per dealer in the repair process," said General Manager Tim Roussell. "And
every penny goes to that process." Randall Wood, Service Director (pictured) oversees a staff of specialists who will have to remove the accelerator and insert the small shim in a tedious step process.

Roussell said the dealership had received no complaints of the accelerator sticking from any of the approximate 3,400 cars sold at Wolfchase last year. "We have a company culture of providing service
anyway. This not much more unusual than the service we provide our
customers every day," he said.

Mechanics today at a Toyota dealership in Memphis, TN repair Toyota vehicles recalled for an accelerator with a small shim. 04/02/2010.

Wolfchase Toyota in Memphis, Tennessee USA was among the Toyota dealers across America who today began receiving the fix that would prevent the accelerator of several models unaccountably accelerating. And the magic fix is a tiny strip of metal no bigger than a finger.

Though the company has been thrown into a tumult, Wolfchase Toyota is taking the recall in stride and doing what it takes from serving cookies, hiring more specialists and staying open 24 hours if need be to get their customers quickly through the 45 minute return and repair process.

"We've received somewhere in the middle of the $7,500 to $75,000 per dealer in the repair process," said General Manager Tim Roussell. "And
every penny goes to that process." Randall Wood, Service Director (pictured) oversees a staff of specialists who will have to remove the accelerator and insert the small shim in a tedious step process.

Roussell said the dealership had received no complaints of the accelerator sticking from any of the approximate 3,400 cars sold at Wolfchase last year. "We have a company culture of providing service
anyway. This not much more unusual than the service we provide our
customers every day," he said.