The "luv" bus

The spring season appears to have made its mark on the Arriva transport company, which runs many of the Danish capital's buses.
As of Monday of this week, the company has introduced Single's Seats (in red) where passengers are urged to flirt, find a partner, smile and generally create a better atmosphere in the buses - at last according to metroXpress.
Arriva's initiative involves some 100 buses in Copenhagen on routes 3A, 4A, 150S, 173E and 350S where two Love Seats are to be reserved on each bus.
"We want to shake up people's habits and have a bit of flirting and smiling on buses. Perhaps some people will find love there. Others may just decide to try a bus ride with a chance to flirt with a handsome man," says Arriva Business Developer Marianne Færch.
Færch and Arriva may have latched onto a new public trend.
"There has been a move away from the view that love is a private issue and singles are viewed as being on the shelf. Now, they are no longer stigmatised as many people experience being single in a period of their lives, and it has become part of the public culture. There is more openness about it," says Charlotte Kroløkke Ph.D. and Assistant Professor at the University of Southern Denmark, who has specialised in gender and culture.
(text by Arriva / J. Isherwood)