David Bellamy at Hampton Court Palace Flower Show - London

David Bellamy, Ambassador for Copella's "Plant and Protect Campaign" is campaigning to protect English Apple trees at the Hampton Court Palace Flower Show.

Think of the great outdoors and it's difficult not to conjure up the image of David Bellamy emerging from the undergrowth. Generations have grown up watching Bellamy's enthusiastic documentaries in which he invites us to learn about the importance of the natural world. As one of Britain's best-loved botanists, Bellamy was the natural choice to front the Copella's Plant & Protect campaign.

Not only does Bellamy have an enviable clutch of letters after his name – he also has behind him the goodwill of the British public.

David is recognised for his enthusiasm for nature and preserving our heritage of biodiversity, with English Apple Varieties being a particular passion. David even has a number of Cox Orange Pippin Apple Trees in his garden which you can view on our Apple Tree Register. With David's knowledge of and enthusiasm for the English Apple, together with Copella they aim to inspire thousands to support the cause to Plant & Protect the English Apple.