Fashion's night out held to jump start the industry - Paris
Fashion's night out was held on Paris's High street, avenue Montaigne. It was designed to jump-start an industry battered by the global recession. France. 8th September 2011
"Fashion's Night Out," the brainchild of Vogue magazine editor Anna Wintour, was designed to jump-start an industry battered by the global recession. Shops were staying open late and offering drinks and entertainment to shoppers in Australia, Asia, Europe and 100 U.S. cities from New York to Los Angeles.
"What I love is to see youngsters," Dior Chief Executive Sidney Toledano told Reuters in Paris, where thousands thronged the fashion mecca of Avenue Montaigne, home to Dior and to flagships for other luxury brands such as Chanel and Gucci.
"All (these young people) will not become clients, but we need to seduce them today to have them tomorrow," he said.
With luxury retailers recovering nicely from the recession, some stores were using the initiative, which coincides with the first day of New York Fashion Week, to raise money for charity with limited-edition pieces." (Reuters)