Fred Butler Debut Presentation at London Fashion Week 2011
Designer Fred Butler had the last laugh at her London Fashion Week debut presentation of Spring/Summer 2012 collection as Pandemonia paid an extravagant surprise visit to the show. UK. 18th September 2011.
Fred Butler presentation of her mysterious and glamorous Spring/Summer 2012 collection at Somerset House Portico Rooms saw a surprise visit by London performance artist Pandemonia on Sunday night.
Sudden appearance of 7 foot tall living art piece Pandemonia, wearing a massive "Dizzy Blonde" beehive and wrapped from head to toe in shimmering bronze latex, put on a few smiles on the faces of visitors and press. For a moment it looked like models, resembling aquatic and interplanetary creatures in extraordinary fluorescent outfits of organza, were no longer dominating Fred Butler presentation. The imposing figure of Pandemonia, representing "deconstruction" of the advertised female form, seemed to be ruling the scene instead.
Eventually Fred Butler's unique collection, demonstrated to music by Patrick Wolf, who created a four-part sound installation, powered by Sonos, took over and kept the audience amazed with its multisensory fusion of colour, texture, sound and concept.
Since graduating from The University of Brighton in 2003, Fred Butler has gone from strength to strength with her ever expanding portfolio of clients, that includes celebrities such as Bjork, Lady Gaga, Nicki Mihaj and Beth Ditto and corporate clients including Swatch, MTV, NIke, Samsung, Hacaiana and Mini.
London Fashion Week - September 2011 at Somerset House.
News and photos by Eugenie Absalom.